The Theme Store includes more than 100 ready-made themes designed to suit most online stores. However, you may not always find a theme that fully reflects your brand identity or unique vision.
Twilight gives you complete creative freedom by allowing you to build a fully custom theme that represents your brand, sets you apart from competitors, and elevates your customer experience to a professional level.
Choose a design that truly expresses who you are and transform the way customers experience your store.
What Is Twilight?
Twilight is a feature that allows merchants to create a fully custom theme for their store in collaboration with external developers.
Once the theme is completed and published in the Salla Theme Store, it can be installed, used, and customized just like any other theme. This gives you full control over design, layout, and functionality while maintaining compatibility with the platform.
Key Benefits of Building Your Own Theme
1. Create new pages
Add custom pages that match your store’s needs, such as promotional pages or an About Us page. Simply coordinate with your development team and implement exactly what you envision.
2. Full control over design elements
Decide where your logo appears, define brand colors, and shape the overall visual style. Build a shopping experience that reflects your brand identity clearly and consistently.
3. Custom homepage design
Create a unique homepage tailored to your business goals, whether that is highlighting offers, featured categories, or curated content.
4. Control internal pages
Edit the layout and content of internal pages. Show or hide elements to match how you want products and services presented.
5. Custom shopping cart design
Deliver a smoother checkout experience by customizing the look and feel of the cart to align with your customer journey.
6. Integration with external apps
If you rely on external tools or services, they can be seamlessly integrated into your custom theme to deliver a unified experience.
Stores Using Custom Themes Built with Twilight
- Easy Bites
- Laverne
- Nintendo Saudi Arabia
- Lusso Maasa
- Neyam
- Mo Matcha
These stores demonstrate how a custom theme can enhance brand presence and customer experience.
How to Get Started
To create your custom theme, connect with one of the certified developers who specialize in theme design:
- Khalouf
- Craffo
- themiify
- washaq
- Jahmi Design
- Mena
- Abqarino
- Ahmed Shaheen
- Pixel Code
Tip: Always choose a trusted developer to ensure high build quality and long-term maintainability.
Frequently Asked Questions
Does building a custom theme require web development knowledge?
Yes. Theme development requires experience in web design and development.
What if I do not have technical knowledge?
You can hire a professional developer through freelance platforms to build the theme on your behalf.
I am a developer. Can I build and sell themes in the Theme Store?
Yes. You can register through the Salla Partners Portal and start building and selling themes. A dedicated guide is available with full documentation explaining the Twilight engine step by step.
Is there a design template I can use to build my theme?
Yes. A Figma design template is available and includes helpful components that assist in building themes more efficiently.
Final Takeaway
Twilight empowers you to move beyond templates and build a store design that truly represents your brand. Whether your goal is differentiation, flexibility, or a premium customer experience, a custom theme gives you the foundation to grow with confidence.